Lights on at seven · 七點亮燈
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Golden Swallow Cinema
Bend No. 4 · 網站 · Web
A single-screen cinema on Temple Street, open again after sixteen years.

Golden Swallow Cinema

Jordan, Kowloon 2025 Website Bilingual Lettering Signage and Light
A swallow in amber neon with a pink marquee line
The new marquee on Temple Street, 7:10pm. Amber glass, bent by Tommy in eleven days.
The brief ·
簡介

Sell a seat. Light the street.

The Golden Swallow showed its first film in 1962 and its last in 2009. When the Lau family reopened it in 2025, they had a projector, 340 seats and no way to sell a ticket.

We bent them one line: a swallow that flies from the marquee to the booking page. Lam redrew the 1962 lettering in English and Chinese, Tommy rebuilt the marquee in amber glass, and Priya built a WordPress site that sells every seat.

The booking flow went through four rounds before a regular in her seventies could buy a ticket on her phone without help. Heated until it gives.

6
WEEKS FROM FIRST SKETCH TO THE SITE GOING LIVE
340
SEATS ON THE LIVE SEAT MAP
2
LANGUAGES ON EVERY PAGE, SIDE BY SIDE
1
SIGN ON TEMPLE STREET, LIT NIGHTLY AT SEVEN
The website · 網站

Pick a film. Pick a seat.

Desktop booking page: tonight's showtimes and a seat map
Mobile booking page: ticket confirmed

The booking page on a desktop and on a phone. Seat map: open seats in slate, taken in grey, yours in amber.

The swallow's wing as one tube, cooling on the bench
The swallow's wing as one tube, cooling on the bench.
The ticket stub, printed in deep pink on rice paper
The ticket stub, printed in deep pink on rice paper.
What they said · 評語
“People queue for the sign before they queue for the film.”
Mrs Lau Wai-ling · Owner, Golden Swallow Cinema
What we did
Identity refresh
Bilingual lettering
WordPress website
Seat booking
Marquee in amber glass
Stack
WordPress · Elementor Pro · ACF · Scroll Chapters · WooCommerce Bookings
Team
Sze — creative direction
Lam — lettering
Priya — web
Tommy — glass
Yuki — production
Visit
goldenswallow.hk · Temple Street, Jordan
Visit the site
More bends · 更多
No. 05 · 聯絡

If it needs light, tell us.

A brand, a website or a sign over a door. Send us the short version and we’ll reply within two working days.

Lights on at seven · 七點亮燈
2/F, 41 Reclamation Street
Yau Ma Tei, Kowloon, Hong Kong